Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga... [et al.] (2024)

An Assessment of How Branding Influences the Purchase Behaviour of Female Cosmetic Consumers: A Case of Career Women in

2015

The survival and growth of any organisation largely depends on the extent to which its brands dominate others in the industry and are accepted in the exercise of customers ’ purchasing power. The cosmetics market is one major area branding plays a major role in the success of products and for that matter 200 career women in the Wa Municipality were purposively sampled after randomly choosing the municipality. Questionnaires were personally administered on the career women and in that sense, survey method of collecting primary data was employed. In spite of the important role branding plays in differentiating and identifying organisations ’ products, nothing has yet being established as how branding influences the buying behaviour of female cosmetic consumers; especially, career women. It was found that perceived quality of cosmetic products greatly sways consumers buying decision than any brand equity dimension. Brand performance and cost are the major attributes that easily persuad...

COSMETICS BRAND ALLEGIANCE OF WOMEN CONSUMERS

Influence of Brands on Female Consumers Buying Behavior in Pakistan

AN ASSESSMENT OF HOW BRANDING INFLUENCES THE PURCHASE BEHAVIOUR OF FEMALE COSMETIC CONSUMERS: A CASE OF CAREER WOMEN IN THE WA MUNICIPALITY, GHANA

INDIAN FEMALE CONSUMERS' BRAND AWARENESS TOWARD COLOUR COSMETICS BRANDS: AN EXPLORATORY STUDY

The study determines Indian female consumers’ awareness of colour cosmetic brands issues and whether it impacted on their purchase decisions.146 respondents were interviewed from Bangalore city. The findings indicate that female Indian consumers have a high level (90%) of awareness of colour cosmetic marketing issues and it influenced the purchase decision of 92%. Price was ranked ahead of cosmetic brands concerns as influencing purchase decisions. It ascertained that younger consumers are more likely to be motivated by colour cosmetic issues. Indian female consumers’ awareness of colour cosmetic issues can be enhanced if cosmetic brands producers and campaigners develop strategic promotional activities.

The Impact of Brand Awareness, Brand Association and Brand Perceived Quality on Female Consumers' Purchase Decision of Foreign Makeup Products (A Study on Youth Segment)

Personal grooming is one of the fast growing markets in anywhere in the world whereas huge brand completion is noticed at a hype even in Sri Lanka. The foreign makeup products brands found in local market is evidence in Sri Lankan context to study the brand related behavior referring to one of the product scopes found in personal care categories. The purchasing decision related to foreign made makeup products referring to female segment has been recognized by the researchers as worth to study depending on the life style rationale of ladies in local market since it could provide constructive insights for crafting marketing related decisions. In par with the same, researchers have focused on studying the impact of Brand Awareness, Brand Association and Brand Perceived Quality on female consumers‟ buying decision of foreign makeup products. The research approach of the study is deductive discipline and primary data were gathered followed by a structured questionnaire. The relationships...

Impact of Experiential Marketing on Brand Loyalty: Moderating Role of Gender

Management Dynamics, 2023

Exploring the Causes of Brand Consciousness Among Youth and its Effects on Family Buying Behavior

ICBEEM, 2022

The current research has tried to examine how brand consciousness among young people is impacting their family buying behaviors, especially their preference to purchase branded products. Moreover, the study has not only measured this impact, but has also tried to analyze the role of media and commercial exposure, socioeconomic status, and autonomy of young people in terms of making them more brand conscious. Thus, to conduct these analyses, a quantitative research methodology was adopted and a survey of 167 research participants in Karachi was conducted who were mostly young people (i.e., Millennial and Gen Z customers) in order to collect primary data for this study. To analyze this collected data from the respondents in order to achieve the objectives of the study, the software tools of SPSS and Smart PLS were utilized primarily to examine the demographic profiles of the respondents and test the hypotheses of this research, respectively. The findings of the study revealed that brand consciousness among young people was indeed influenced by their autonomy, socioeconomic status, and commercial and media exposure. This, as a result, also increased their knowledge and preference related to purchasing branded products (in comparison to unbranded ones) and motivated these young people significantly to influence their families’ buying behaviors toward these branded products.

Brand Gender and its Dimensions. European Advances in Consumer Research, vol 9 (2010)

This paper investigates consumer perception of brand gender and its dimensions. An exploratory study reveals this concept salience and the existence of its six dimensions: 1) the gender of the typical brand user, 2) gendered brand personality traits, 3) gendered attributes of brand communication, 4) the grammatical gender of the brand name, 5) gendered attributes of the logo, and 6) gendered attributes and benefits of the products. Leaning on gender theories in psychology, we suggest a classification of brand gender in three groups: masculine, feminine, low masculine/feminine, high masculine/ feminine, with no brand in the high masculine/feminine brand gender position

Does Brand Equity Model Vary Between Female and Male? Results of an Empirical Investigation

2012